Welcome

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Parkstone North

Helping you build a stronger, more successful business
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About

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Chris has a rare talent for simplifying complex business problems by cutting through ambiguity, guiding us toward clear, actionable strategies. He has approached every challenge we involved him in with empathy and analytical precision, helping us see the bigger picture more clearly. His insights are valued across our whole team. He’s the kind of person whose call you never hesitate to take.

Brian Kruger, Director

Chris is driven by the desire to make people’s life easier. He can identify quick and simple solutions to broken processes or dysfunctional systems. With a supportive and collaborative approach he helps your people own both the problem and the solution to get the best long term outcome.

Marcus Green, CFO

Chris is without doubt one of the most concise and considered voices around the table. I hold his experience and approach across any project, situation, task or working relationship in high value and wouldn’t hesitate to recommend him to any of my contacts.

Nicky Hoyland, CEO

Chris was imperative in advising my business and getting the basics right! His knowledge, commercial acumen and helpfulness was second to none and I will continue to use Parkstone North to grow and push my business forward.

Adam Mobley, MD

Chris was fantastic to work with. He provided challenge to the decision makers, always tried to reduce complexity within processes, and was a strong advocate for the use of data both to ensure effective decisions were being taken, and measure their impact.

James Walker, CFO

Parkstone North was formed to work with business owners and their teams to solve problems and improve overall organisational performance.

“With a career spanning over two decades, I bring a wealth of experience in leadership, strategy, and transformation across professional services, private equity, and industry. Having spent 12 years in a Big 4 accountancy firm, I developed a deep understanding of business operations, leadership dynamics, and complex decision-making. Transitioning into industry in a PE-backed manufacturing business, as Chief Commercial Officer, I played a key role in driving growth and becoming a tech enabled, data driven organisation, achieving a 3.5x return in under four years.

I help senior leaders and business owners unlock growth and navigate complexity – whether that’s through executive coaching, sharpening strategy, or getting under the hood of financials and operations. My background blends board-level advisory, turnaround, and hands-on delivery, so I can support at both the thinking and doing level – from planning to implementation.”

Chris Chapman

Approach

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Our Approach

“Look, listen and learn”

Every business is different, because everybody is different; the way things are done, the way we communicate, what we sell and how we sell it. At Parkstone North we provide specific guidance based on understanding each individual business we work with.

We are flexible in our approach, but fundamentally we want to work with those individuals that are responsible for the challenge at hand, educating where we can and providing the means to succeed in the future. This collaborative approach should provide a positive, rewarding experience and not just feel like a transaction. No matter the challenge, there are four main areas to consider:

1. People

The most important part. People are an organisation’s biggest asset but often if mismanaged or misdirected, can be its biggest liability. Key areas to look at are structure, culture, communications, capability and performance management.

2. Products

What is being sold, why people buy it, who else is selling it (or something similar) and how it could be improved.

3. Processes

Fundamental to making the business as efficient as possible as well as ensuring quality and legal criteria are consistently met and monitored. This includes the systems we use to do things and how that is documented so processes can be repeated and performed.

4. Performance

To really succeed, it is essential a business moves away from making decisions on a “feels like” basis to a data driven, evidence basis to ensure everyone is making more of the right choices. How can we better use our historic data to predict our future prospects and present this in a meaningful way.

Executive Coaching

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EXECUTIVE COACHING

Confident. Challenging. Transformational.

Executive coaching is a powerful, one-to-one development process designed to help senior leaders think more clearly, act more decisively, and lead more effectively.

Whether you’re stepping into a bigger role, navigating complex change, or simply want time to reflect and grow—coaching creates the space to work through your toughest challenges and unlock your potential.

Through coaching, you can:

  • Clarify your goals and sharpen your strategic thinking.
  • Build confidence and resilience in high-pressure environments.
  • Strengthen relationships with teams, boards, or stakeholders.
  • Develop a leadership style that feels authentic and impactful.
  • Navigate transitions, growth, or uncertainty with clarity and control.

This is not advice-giving or therapy. Coaching is a confidential partnership focused on your agenda, your growth, and your success. You set the goals—we help you get there.

Sessions are tailored, outcomes-focused, and always grounded in trust, challenge, and support.

“I am an ILM 7 qualified in Executive and Senior Level Coaching and Mentoring and a member of the EMCC. My goal is to help leaders be the best version of themselves and create lasting impact.”

CHRIS CHAPMAN

Services

Our services are split into three sections, please hover over the image to learn more:

Transactional support

Transactional support

One off or time critical work where you either do not have the time, or perhaps the skill set in the current business:

  1. i.Turnaround and/or business improvement
  2. ii.Buying or selling a business (assessment/process/integration)
  3. iii.Management Information creation/improvement
  4. iv.System changes or implementation
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Strategic support

Strategic support

Let’s learn about the business, challenge what is currently done and work together to drive value, with recommendations to achieve your goals that you can implement over your desired time frame:

  1. i.Review and recommendations to improve current strategy
  2. ii.Exit planning/sale preparation or fund raising
  3. iii.Non-exec, board level support
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Executive Coaching

Executive Coaching

High impact work on a one to one basis, typically over a period of six months.

  1. i.Stepping into a new executive role
  2. ii.Managing business transformation
  3. iii.Handling high-pressure environments
  4. iv.Transitioning to a new ownership structure following a sale of the business
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Contact Us

If you have any further questions or are interested in our services, please complete the following form to arrange a call back:

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